JVI 100th Anniversary & Rebrand Campaign
At John Vena Inc. Specialty Produce I was the in-house resource for internal and external print design and copywriting, including ghostwriting for the President. I created and distributed hundreds of pieces of collateral for both print and digital use to support our strategic marketing and employee engagement efforts. Pieces have included booklets, newsletters, flyers, spec sheets, presentations, admin documents, and more. I also oversaw the firm's print and digital advertising strategy.
Responsibilities: Print Marketing Strategy, Copywriting & Editing, Design, Collateral Management, Collateral Distribution
Trade Press Advertisements
I was responsible for setting and allocating our advertising budget, as well as creating artwork for our placements from start to finish. Our primary goal for advertising in the trade press was brand building within the fresh produce industry, and placements were strategically selected to ensure high-quality coverage in applicable features. Each year, our campaign focused on a different brand-building goal, such as emphasizing our range of services or promoting the in-house imports program, JVI Imports.
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