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JVI Website Strategy & Content

As part of John Vena Inc.'s 100th Anniversary Rebrand, I worked with an agency to develop a brand new website. I established goals and strategy for the project, created wireframes and sitemaps, selected all imagery, and wrote all copy in line with a basic SEO strategy. The site was focused on strengthening JVI's reputation as the Mid-Atlantic's leading source of specialty produce for distributors, retailers, and wholesalers and attracting qualified applicants for our recruiting team. The project met and exceeded goals,  with average monthly sessions for the JVI website increasing more than 130% post launch, including a 52% increase in visits to our Contact Us page and a whopping 1,430% increase in traffic to our Careers page, thanks also to an improved digital recruitment strategy.

Responsibilities: Website Strategy, Website Copywriting & Editing, Photo Editing, Basic Wireframing & SEO

Concepts & Basic Wireframes

Selected Page Content

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