John Vena Inc. Specialty Produce was seeking to strengthen core grocery partnerships with Redner's Family Markets and XXX by launching a demand-led innovation program to fulfill buyer needs— with one core limitation: extremely limited resources, no commercialization playbook, and a rapid turnaround time. I led a scrappy commercialization process from concept to shelf, partnering with operations, production, and sales to ideate and bring to life two distinct product lines entirely in house: Global Flavors featuring low volume, high interest produce specialties including core products fresh turmeric and Thai chiles; and Forest to Table, a premium seasonal line of foraged vegetables including fiddleheads and morel mushrooms. Both were launched on shelf within months of initial ideation.